Our Approach to Technical SEO
We’re proud to be a lean team of technical experts and the ‘behind the scenes’ elements of SEO and how they can improve overall site usability and performance is fascination and passion of all of ours.
We’d describe our approach to Technical SEO as methodical and strategic. We’ve been delivering these services for business across all sectors for many years and have seen the results speak for themselves.
We’ve fine tuned our auditing and implementation techniques to ensure they’re as thorough and effective as possible, deliverable in as quick of a turn around as possible and generate visible results in a timely manner.
How will Technical SEO benefit your business?
As marketing techniques go, technical SEO can feel daunting. It’s a service that goes on in the background and doesn’t feel particularly glamorous or tangible but that doesn’t undermine the benefits it can provide for your bottom line.
Technical SEO aims to improve the crawlability, indexation and load speed of your website for an overall improved user experience and website performance. When your website is more enjoyable to use and effective at what it does, your visitors are more likely to convert into sales.
Technical SEO can also be used to better your chances of ranking for rich snippets, meaning Google can identify additional information on your website that is useful to searchers and then serves them this information. The more information search engines put in front of your customers, the more likely they are to choose you.
We use industry-leading tools to identify and fix the technical SEO issues that are holding your website back.
Our number one Technical SEO service, and first port of call, is our audit. The best place to start on your Technical SEO journey, our audits provide us with an insight as to how your site is currently structured and performing, giving a benchmark as to where improvements can be made.
By doing this deep-dive into your website, we can then create a strategy for implementing improvements and a plan for reporting on success. These audits can then be repeated as work is completed to be able to provide a comparison on how we’re progressing.
Did you know that Google penalises websites that use poor SEO techniques, often referred to as ‘black hat techniques’ by lowering search rankings or removing a site from search results completely?
These penalties can happen completely innocently through a lack of knowledge when designing a website or can be the result of intentional use of bad techniques. Either way, our Penalty Recovery service is designed to identify the cause of the penalty, fix the problem with proper methods and then submit an application to review and remove the penalty from Google.
This process can be lengthy and needs to be done by professionals, such as ourselves, to ensure it is removed and further penalties are avoided.
We all love a great-looking website but without proper structure in place, your website is no use to anyone.
Google favours websites which are easy to navigate for the user and offer a great user experience. Our audits of website architecture and structure look into how your menus, categories and products are organised online, as well as your site map, to ensure everything is designed to its optimum.
We can uncover broken links and missing pages and provide an audit of what needs to be fixed, moved or created for the best possible user experience.
A slow loading speed isn’t just frustrating for a user but a big red flag for search engines. We provide services that investigate website loading speeds and other Core Web Vitals that search engines use to rank websites in search results and provide insight into what’s causing issues and where improvements can be made.
Websites can become slow over time, due to the way content is loaded or the way the site is built and grown and our Page Speed and CWV audits are a great way to benchmark how your site is performing and identify what can be done to better these metrics.
Search engines identify and store content from websites using two processes called Crawling and Indexing. Crawling is a process in which search engines review websites by browsing and downloading its content, which is then stored in a database called an Index.
The indexing process works by analysing the stored content and assessing what key terms this content is relevant for, so it can then be served in relevance and quality order to searchers.
Our optimisation service is designed to prepare your website for these processes and get it in a technically prime position to achieve the best possible search engine rankings.
Schema Markup or structured data is a set of tags that help search engines to read and understand the content on your website. A search engine’s ability to understand your content is an essential part of improving your search engine rankings, so properly implementing Schema Markup is an important stage in setting up any website.
Our team are well experienced in Schema Markup work and are able to implement this efficiently to ensure your website can be read by search engines optimally in no time.
150%
Increase in traffic YOY
SEO
Digital PR
Technical SEO
ARRAN Sense of Scotland
128
DA40+ links generated
SEO
Digital PR
Wish Dental
116%
Increase in website conversion rate
WordPress
Website Design
SEO
Soccer Coach Weekly
150%
Increase in traffic YOY
SEO
PPC
CRO
ICON Projects
150%
WordPress speed score
WordPress
Web Design and Build
Temper
19.1
ROAS with a £2.08 cost per cover
PPC
Mint Finance
XXX
WordPress speed xxx
WordPress
Web Design and Build
Here are some frequently asked questions relating to Technical SEO.
Technical SEO is the work that goes on behind the scenes of your website to improve its rankability with search engines. This service focuses on the technical aspects of your website, including how fast it loads and how easy it is for search engines to crawl and index information, improving your chances of appearing in relevant search results.
Technical SEO uses a range of methods to make your website as efficient as possible in the eyes of search engines, such as Google, including ease of navigation, speed and quality by removing things such as broken links and images.
Though the two work best hand in hand, Technical SEO is ‘behind the scenes’ and focuses on the technical aspects of your website’s build and usability, where SEO looks more at content, using keywords and copywriting to answer the questions that searchers are asking.
When combined, a fast-load, easy to navigate website with high-quality content, your website can become a favourite for search engines and therefore your chances of ranking for all important searches with your target audience are increased.
Although the work that goes into Technical SEO can feel complex and often out of sight, the benefits to your business are long-lasting, such as:
Technical SEO lays the foundations for your website to be favoured by search engines such as Google, making it a marketing investment that will generate its return over and over again.
Websites can often be built for looks first and functionality second but unfortunately, this isn’t ideal to search engines. Common, but possible to fix, Technical SEO issues include:
All of these common issues can be easily fixed when you know how, which is what our team are here to do.
