The days of calling to book a table are heading behind us, meaning your website has to be up to standard when it comes to taking books. With experience in both web design and integrating with the industry’s biggest and best booking platform, we have the knowledge to elevate the design and performance of your restaurant’s website.
Your website should match the vibe and values of your in-house experience and as the experts in bespoke web design, we can create an aesthetic for your website that pulls straight from the restaurant decor and create a user experience that mirrors that of your customer service.
When looking for new restaurant recommendations or simply somewhere to eat nearby, Google is one of the first ports of call for most customers. Ensuring your restaurant has a solid SEO strategy in place is essential for converting these online queries into tangible bookings.
Our SEO work focuses on ensuring your website is set up correctly for crawling and indexing, that your content is optimised for relevant keywords and that you’re receiving links back from as many reputable online sources as possible.
Our ongoing SEO management service allows you to focus on other elements of the business without the finger being taken off the pulse. We’ll handle all the day to day logistics of maintaining your high-performing SEO strategy.
Promoting your restaurant in all the right publications is key to getting new customers through the doors.
Our portfolio of media contacts spans wide and far across the hospitality sector and can put your name in headlines in the digital titles your diners are reading. From brand showcases to thought leadership pieces, there’s a range of ways to get your restaurant’s name across the media and we’re here to do the legwork.
From sourcing the opportunities to creating and distributing the press releases, we’re here to generate the ideas and bring them to life, so all you have to do is enjoy the results.
PPC, or pay-per-click, is absolutely essential for driving footfall to your high street restaurant. PPC covers a huge range of advertising techniques, many of which can be implemented as part of a multi-faceted strategy to secure bookings.
One of the most essential PPC techniques for restaurants is Google Map listings. When your local customers do an online search for ‘near me’ keywords, your restaurant can rank top of the pack. By setting up these map listings correctly, you can benefit from all of these relevant local searches which can quickly convert into bookings and visits.
Display ads and remarketing can also be used in your paid search strategy to ensure your restaurant is at the forefront of customers’ minds at all times.
It is reported that the food industry on social media platforms including Facebook, Instagram and TikTok is now a multi-billion dollar space - so let’s get your slice of the pie.
With culinary content some of the most searched and watched on the platforms, it’s a competitive space that requires an expert edge to help you stand out. Using the paid advertising features these channels have to offer is a great way to utilise the vast audiences they hold whilst being able to target down to the people who are genuinely interested.
Our experience across the different platforms allows us to review your business goals and recommend the right strategy, whilst helping you develop content and build audiences that will drive footfall and online bookings.
Take your website to the next level. Book a 30-minute audit and strategy call with our experts for real, measurable results!
Get Started!The high street is a competitive place for both chain and independent restaurants. The market for eateries is tough right now and securing customers has become more challenging than ever.
Increased choice and decreased disposable income has made the hospitality sector a touch place to be. The right marketing support is now more essential than ever to ensure the success of your restaurant.
We’ve got all the tools to help improve your online visibility and increase your bookings. From elevating your web design to optimising your SEO, we can layer these techniques with a range of PR and paid advertising methods to develop a tailored strategy that hones in on your most valuable customers and ensure your restaurant is their first choice.
With experience supporting hospitality marketing teams and restaurant owners, we know all the tricks of the trade to help accelerate the performance of high street eateries.
From ensuring your website is showcasing your menu at its best and making bookings easy to connecting with the most relevant media outlets to get your name in every article, our strategies are multi-channel to ensure your marketing budget works to get the return you need.
Our approach is designed to take the weight off your in-house marketing function, whether that be a team held back by the day to day management or an owner doing it all and running out of time. Ideate are the marketing partner your business needs to succeed.
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