Full Service PR Agency
Looking for a full service PR Agency with expertise in delivering timeless, traditional PR services with modern flair? Here at Ideate, we’re a PR agency that sees the value in ‘old school’ PR methods but pride ourselves on executing these with an innovative spin to ensure your PR remains fresh and successful.
PR can be measured in many ways, so whether you’re looking to grow and improve your business’ reputation, join industry conversations, become more present in your sector and drive tangible conversions, our PR work can be adapted to tick any of these boxes.
From Digital PR to offline methods that prove their worth time and time again, such as events and activations, we’re the team that can combine the old and the new of PR into one supercharged strategy.
Why Choose Us
In the PR game, experience is what really counts. As an agency, we’ve got a team that packs a punch when it comes to PR experience with years of combined work in the industry and an endless list of connections to help our clients get the exposure they deserve.
We’re a client-first agency. Our priority is ensuring that our service delivers the results you want and need. Every strategy we create is formulated off the back of extensive conversation with your team to ensure our approach is targeted at your audience, hand-picking the right platforms and methods to achieve your big win.
To put it simply, we care. We care about your goals. We care about the quality and performance of your PR output. We care about your brand’s reputation in your industry. We’re passionate about doing PR right and are proud of the results we’ve delivered with this approach.
Through a targeted Digital PR campaign, focusing on content and outreach, we increased the average domain authority from 33 to 44 in six months for a leading furniture brand.
Getting your news into the media can be a minefield and likely one you don’t have time to tackle alongside your other business tasks. We’re well connected with a finger on the pulse, making us a force to be reckoned with when it comes to distributing your big news. We’ll ensure your press releases are written to hold attention and delivered to the titles that will boost your reputation and get your message to the right people.
When a crisis strikes, clear and timely communication is the backbone of your management strategy. Our team is confident in stepping into the depths of these scenarios and taking control of the narrative. We can support you in writing effective crisis comms and deliver these to where they need to be quickly, taking a key task off your plate at a stressful time. We remain on-hand throughout this time, liaising with third parties to answer questions and provide comments where relevant.
Product launches should hit your industry with a bang, both online and offline. From planning tactical launch events to ensuring your new product or service is the talk of the town in relevant media, we’ll create a powerhouse of a launch strategy that touches every base to ensure maximum impact from day one with coverage that will keep the conversation flowing.
Your online reputation can have a major impact on not just personal success but that of your business too. Reputation Management is a long-term PR method that ensures your name is one surrounded by credibility when searched online. We tailor our approach to reputation management based on each individual client, focusing beyond short-term impact and building lasting trust and respect with thought leadership comments, telling interview pieces and more.
Consumer behaviour is all about regular touchpoints. Shopping habits are built on choosing brands we trust and the more we see a product, the more we come to trust it. Product Placement puts your product in trusted scenarios, alongside titles, influencers and celebrity names that we value the opinion of. This magical combination of your product in their setting helps consumers feel excited by your product and encourages purchase. Get your product in the right place at the right time by letting our team do the hard work.
PR is an always-on marketing technique and to keep up the momentum of your PR efforts, you need a continuous finger on the pulse. Our Ongoing PR Retainer puts our team on your side permanently. We become your eyes and ears in the industry, bringing the best opportunities to you as they present themselves and acting quickly to get your name and message at the forefront of every title. From having us on-hand when you’ve got a story to share to keeping regular content flowing out to build your online presence, our retainer package is the best way to keep PR at the top of your marketing strategy.
150%
Increase in traffic YOY
SEO
Digital PR
Technical SEO
ARRAN Sense of Scotland
128
DA40+ links generated
SEO
Digital PR
Wish Dental
116%
Increase in website conversion rate
WordPress
Website Design
SEO
Soccer Coach Weekly
150%
Increase in traffic YOY
SEO
PPC
CRO
ICON Projects
150%
WordPress speed score
WordPress
Web Design and Build
Temper
19.1
ROAS with a £2.08 cost per cover
PPC
Mint Finance
XXX
WordPress speed xxx
WordPress
Web Design and Build
Here are some frequently asked questions relating to Digital PR.
Traditional PR focuses on ‘old-school’ channels such as printed media including magazines, newspapers, billboards, alongside other traditional platforms such as TV and radio. Digital PR is a more modern marketing technique that focuses on online media outlets including news websites, blogs, social media channels and forums.
Traditional PR is notoriously difficult to track and measure, where every piece of Digital PR leaves an online footprint which can be reported on for many metrics including traffic and engagement.
Traditional PR can also come at a higher cost, due to the nature of these platforms having higher overheads such as printing or production, where online channels generally offer PR opportunities at a lower cost, allowing you to spread your budget further.
The beauty of Digital PR is that every piece of content is measurable for a variety of metrics. One of the key aims of digital PR is to get high-quality links back to your chosen webpage. These links can be provided to the media outlets with unique coding to ensure the traffic generated by these links can be specifically tracked.
Web analytics can assess the traffic driven to your website from various online platforms and then the behaviour of these visitors can be analysed to - did they convert? How much did they spend? What did they buy?
All of this tracking can be done using proper analytics such as GA4 (Google Analytics) and other custom tracking tools.
Digital PR is absolutely essential to the success of your SEO. Search engine results are organised by relevance and trust and although there is a lot of work you can do on your website to improve relevance, trust comes from others.
By increasing the amount of high-quality, topics links coming to your website from relevant online media channels, such as industry news sites and blogs, search engines will deem your content useful to searchers and prioritise you in the search results.
Without Digital PR, you are missing an essential part of the puzzle to achieving great SEO.
A Digital PR agency, such as Ideate, is a marketing agency focused specifically on Digital PR work for a range of businesses.
Within our team we have a mixture of creatives, strategists and technical experts which allows us to offer a complete Digital PR service from idea conception to campaign creation, delivery and beyond.
Our Digital PR services include Press Office, Authority Positioning, Resource Led PR, Creative Campaigns, Reactive PR and Product Launches, all of which can work side by side as part of an overarching strategy to achieve enhanced brand awareness, improved SEO and boosted conversions.
As with any type of marketing, Digital PR without a strategy can be risky and wasteful in terms of your budget.
Your Digital PR strategy is the foundations of how your budget will be spent, how your brand will be perceived and how your goals will be achieved,
At Ideate, strategy is at the very start of every Digital PR project we undertake. We think its essential to have the ‘plan of action’ set in stone before designing content or making contact with journalists or channels to ensure we’re making the most of our time and resources and making the right impact with every piece of work we do.
