The PPC Agency you've been searching for
We’re operating in an era where every click counts. The online marketplace is more competitive than ever and ensuring that every touchpoint you have with your online consumer is set up to deliver maximum impact should be at the very forefront of your paid marketing strategy.
Paid Search, PPC or Pay-Per-Click, is a tried and tested marketing method that is proven to deliver cost-effective, trackable results.
The beauty of PPC is the control you have as a business to ensure that every penny you spend is used towards a valuable visit or final conversion. Say goodbye to wasteful spending and hello to proven ROI with paid advertising through search engines such as Google.
As experts in our field, we’re here to maximise your PPC budget and deliver the best results for your spend. Our strategy is tailored to you and focuses on the customers you want and the sales you need, allowing us to angle your adverts in the right direction to fit your budget and achieve your goals.
PPC Consultancy
We’re putting the age-old debate of in-house team vs outsourced support to bed with our PPC Consultancy service. In our opinion, the sweet spot is when you have the two working in unison and that’s exactly what this service is about.
Having in-house PPC expertise in your team is invaluable for keeping hands on your accounts day to day, but pair this with outsourced knowledge and experience, such as the team here at Ideate, and you’re accelerating the potential of your paid search strategy twofold.
We’re here to train, support and guide your in-house talent to create an unstoppable partnership that will deliver the best results.
Building fast, responsive websites that show off your business and look good on all devices.
In a world where Google is the first port of call for every question, your business can cash in on those searches with paid search engine adverts. Designed to appear front and centre when your customer searches for a relevant product or service, your adverts only cost you when your customer clicks.
With tailored keyword research completed ahead of launching your campaigns, you can rest assured your ad budget is being put to best use and generating profit with every click.
Performance Max is a perfect example of why having a paid search agency is essential to maximising your budget. Performance Max is the new goal-based campaign type from Google which uses AI technology to best place your ads across the search engines’ various placement types.
By setting your goals, Google uses artificial intelligence to create a bespoke plan-of-action for your ads and delivers them to the best places. The aim of performance max is to increase exposure to the most relevant audiences and utilise your budget in the right places.
Local search ads, delivered using Google Maps, are a great way to maximise visits to a bricks and mortar location. If you run a business with physical premises, driving foot traffic can often feel impossible to track.
Local Search Ads showcase your business in the golden ‘Google Snack Pack’ which is the top 3 local listings that show in the Google Listing when a location based search is made. If you want your store to top of the list for those relevant ‘near me’ searches, then our work on Google Maps ads is the way to go.
Remarketing or retargeting, whatever you like to call it, this method of Google Ads is about continuing the journey of marketing to your customers beyond your own website and search engines. By setting up remarketing adverts, you add code to your website which adds visitors to a ‘remarketing list’ which means they’ll then be served ads from you when browsing other websites within the Google Ad network.
These adverts start to add subtle touch points into your customers shopping journey, keeping your brand at the forefront of their mind. By customizing the people you want to see these ads, you can hone in one a specific circle of valuable customers you want to convert.
A way of giving your adverts a visual identity, Google Display Ads are a visual type of ad that are displayed on websites throughout the Google Display Network. This network is made up of a huge range of websites, apps and videos that all allow adverts to be displayed when users are browsing the content.
This type of advert is a perfect way to keep in touch with relevant customers, even when your product or service isn’t at the forefront of their search. This type of advert requires specific targeting and creative to generate impact and that’s exactly what our team is here to create.
The adverts that appear in the breaks of your YouTube video, YouTube adverts are a great way to appeal to a captive audience. Although requiring a higher-calibre of creativity than other types of paid advert, YouTube ads are displayed both before and during videos, meaning they have a high watch rate and are often shown on repeat to relevant customers, making them a highly effective way of getting your message across to the people who it may interest.
We’re on hand to help you storyboard the creative, generate the content and of course, deliver it in the optimal way.
Feed Optimisation is the process of refining the product data provided to ad platforms, such as Google Shopping, to ensure your products are being displayed whenever and wherever they should be.
Feed Optimisation is essential to getting your money’s worth out of shopping ads and takes ongoing commitment to ensuring all of your product data is kept up to date and to the standard required to deliver the results. We can work continually on your account to ensure shopping ads can continue to offer you optimum results for the long run.
A giant in the world of eCommerce and a goldmine in the world of advertising, Amazon can often feel daunting to business owners wanting to get a slice of the platform’s revenue. Amazon ads can be an effective way to cut through the noise of its huge product range and come out top of the pack in your categories, however, Amazon Ads require a well-executed strategy to ensure your budget is well-spent and you’re able to reap the rewards.
We’re experienced in making Amazon advertising work for a variety of online businesses and can implement these techniques to help you generate a boosted income from this online marketplace.
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Here are some frequently asked questions relating to Paid Search.
An effective paid search strategy is time consuming. The best PPC strategies are the ‘always-on’ variety, meaning you have a range of different paid adverts running all the time and that in itself is a lot to manage.
Add that to the huge list of other responsibilities any business owner or marketing professional has and you can soon find your PPC strategy, and budget, running away from you.
An agency like us here at Ideate gives you peace of mind that your strategy is being tightly managed, along with your money, by experts who are solely focused on optimising your adverts to return the best ROI.
As with all marketing techniques, the benefits PPC can have on your business are endless, but to name a few:
PPC offers a type of advertising to suit every business whilst being far from ‘one size fits all’, so the biggest benefit of all is being able to find a form of advertising that suits your business model and customer base whilst keeping a tight rein on your budget.
PPC stands for ‘pay per click’ and is a type of search engine advertising that does what it says on the tin - you pay for the advert when a customer clicks. PPC ads can appear in various placements across Google and its network of display placements and depending on your strategy, you can choose the best places to appear and content to use.
However, the most simple description of the technique is that a customer will search for a product or service like yours, your advert will appear front and centre, and if a customer clicks the advert to head to your website, you’ll pay the set cost for that clicks, range from a few pennies to a few pounds.
The aim of the game? Get the most traffic to your website and generate the most conversions, for the lowest cost per click possible.
