Your website is the epicentre of your sales strategy. A website that offers a poor user experience can quickly lead to a decline of sales, so if you want to help your food or drink brand boom, the right website is essential to your success.
With strong connections to both Wordpress and Shopify, we’re experts at designing shoppable websites that look great and convert even better.
Whether your current site needs some TLC or you’re starting from scratch, we’ve got the skills to get your website running at its optimum including services such as web migration, performance auditing and of course, design and build.
The online marketplace is competitive whatever industry you operate in but the food and drink sector is a busy place.
If you want to help your brand come out on top, SEO is the best place to start. Not necessarily a quick win but a definite long term gain, SEO ensures your website continually hits the highest rankings for customers looking for products like yours.
From improving the way your website can be crawled and indexed by search engines to enhancing your on-page content to ensure it gives customers exactly what they need, our range of SEO techniques are well-practiced to deliver the best results.
One of the best ways to get new customers talking about your brand is through digital PR. From bloggers who can write their own review of your product to food journalists ready and raring to feature your brand in their articles, we’ve got connections across the digital media landscape who can help push your product to the forefront.
Digital PR can operate hand in hand with your SEO strategy, securing high quality links back to your website which is now optimised and ready to be served in the search rankings to relevant customers.
When Google has the answer to everything, make sure your brand is top of the pack when customers go searching for a product like yours. PPC or paid search advertising is the perfect way to take centre stage in the search results and beyond.
From classic search and shopping ads to YouTube and Amazon adverts, as well as remarketing techniques that ensure the journey with your customer doesn’t end after the first search, we’ve got a whole range of PPC methods that can be tailored to your goals.
The nature of pay per click protects your marketing budget and ensures you’re only spending on clicks that are likely to convert.
With social media platforms such as TikTok branded as ‘the new Google’ with users turning to the channel for recommendations and advice like they would a search engine, paid social media advertising is the perfect way to serve your product to customers who may be interested.
Facebook, Instagram and TikTok all have their own core audiences and we’re able to profile your customers and determine the best channel for your advertising, so you can rest assured that your budget is being used in the right places.
From supporting content creation to handcrafting the best audiences, to delivering the adverts and reporting on their success, our paid social media services cover all bases.
Take your website to the next level. Book a 30-minute audit and strategy call with our experts for real, measurable results!
Get Started!Do you run a food or drink business and want to accelerate growth with reliable marketing techniques delivered by experienced professionals? You’ve come to the right place.
At Ideate, we love nothing more than sinking our teeth into a refreshments business with an appetite to scale. From selling units to growing brand reputation, our little black book of marketing services has something to suit every business goal and we’re on hand to help you discover the best way to spend your marketing budget.
The food and drink market is hugely competitive with new brands hitting the industry daily, so if you want to cut through the noise and secure your place in people’s kitchens, we’re the team for you.
150%
Increase in traffic YOY
SEO
Digital PR
Technical SEO
ARRAN Sense of Scotland
128
DA40+ links generated
SEO
Digital PR
Wish Dental
116%
Increase in website conversion rate
WordPress
Website Design
SEO
Soccer Coach Weekly
150%
Increase in traffic YOY
SEO
PPC
CRO
ICON Projects
150%
WordPress speed score
WordPress
Web Design and Build
Temper
19.1
ROAS with a £2.08 cost per cover
PPC
Mint Finance
XXX
WordPress speed xxx
WordPress
Web Design and Build
