Where creativity meets strategy for tangible digital results.
At Ideate, we’re passionate about executing Digital PR campaigns that combine creative flare and strategic expertise to deliver tangible results in the form of authoritative and topical links, improved SEO and boosted online presence.
Our multi-layered approach to Digital PR combines a number of tried and tested methods to maximise coverage and ensure traffic and positive exposure is achieved from all angles.
Our team mirrors our approach - a blend of creative, strategic and technical experts, who work in tandem to ensure campaigns don’t only look great but are also delivered in a way that achieves not just short term results but long term gains too.
How will Digital PR benefit your business?
We understand that choosing where to allocate your marketing budget can be a difficult choice, so what’s the benefit in choosing Digital PR?
Digital PR, when done right, floods the internet with positive, relevant and insightful content and comments from your business. The exposure across these online media channels far outweighs what you could achieve in traditional, printed media, as well as having more longevity due to the nature of being online.
This type of marketing can be used to increase your brand’s reputation with customers, influencers and journalists, solidify trust from all audiences and improve SEO with increased traffic and authoritative links. The benefits to Digital PR really are endless thanks to the multi-faceted nature of this approach.
Through a targeted Digital PR campaign, focusing on content and outreach, we increased the average domain authority from 33 to 44 in six months for a leading furniture brand.
When it comes to Digital PR, getting the right links from the right places really is the key to success. Our Digital Press Office work is designed to deliver high-quality stories to the best titles for your industry, ensuring you’re being seen by the perfect audiences and securing that all important web traffic.
Our ‘always on’ approach to Press Office goes beyond waiting for traditional news stories and gets creative with the messages your brand can be promoting and ensures there is always a story to be shared that can then be shared on, and on, and on!
From straplines that sell to graphics that demand attention, our creative campaigns are designed to convert. When it comes to orchestrating campaigns that capture interest and ultimately secure conversion, our creative team have a sharp eye for what will genuinely resonate with your target audience.
We’re able to execute creative campaigns from start to finish. From the initial spark of an idea to the final delivery across the most relevant channels, our campaigns are each born from a tried and tested creative process but tailored uniquely to your product or service.
Your new product needs to enter the market with a bang and that’s exactly what we can deliver here at Ideate. When it comes to launching your product into the digital world, we’re experts in creating bespoke launch campaigns that drive interest and conversion.
From developing the idea to scoping out the right media opportunities, all the way through to delivering and reporting on your success, our digital product launches are low-effort for you and high reward for your bottom line.
Reactive PR and ‘newsjacking’ are digital PR techniques that involve getting your brand centre-stage of the latest news stories and online trends. These methods can be hugely impactful at generating a rush of traffic to your website and getting your brand out into the online world.
However, these techniques require constant research and timely delivery to ensure their success, something that very few businesses have time to manage in-house. By choosing Ideate as the extension of your internal resource, we can keep our finger on the pulse for your online PR.
Is there someone within your business that leads the way with knowledge in your field? Authority Positioning is a digital PR technique that ensures your business’ thought leaders become the first choice for comment within your sector’s online media.
Authority Positioning supports Google E-E-A-T which has become an even greater consideration for SEO. We’ll work closely with your internal team to identify experts in the business and build their reputation through the use of interviews and insight pieces to boost their online presence.
Resource led digital PR combines relevant, shareable content with scoping out the best media outlets to create an online exposure strategy that is guaranteed to get your business’ name in front of the right audience.
Our in-house team are experts at designing evergreen content that can be multi-purposed across various platforms and is made to be shared over and over again. By positioning this content in the most suitable online spaces, it’s never been easier to connect with the customers you’re aiming for.
150%
Increase in traffic YOY
SEO
Digital PR
Technical SEO
ARRAN Sense of Scotland
128
DA40+ links generated
SEO
Digital PR
Wish Dental
116%
Increase in website conversion rate
WordPress
Website Design
SEO
Soccer Coach Weekly
150%
Increase in traffic YOY
SEO
PPC
CRO
ICON Projects
150%
WordPress speed score
WordPress
Web Design and Build
Temper
19.1
ROAS with a £2.08 cost per cover
PPC
Mint Finance
XXX
WordPress speed xxx
WordPress
Web Design and Build
Here are some frequently asked questions relating to Digital PR.
Traditional PR focuses on ‘old-school’ channels such as printed media including magazines, newspapers, billboards, alongside other traditional platforms such as TV and radio. Digital PR is a more modern marketing technique that focuses on online media outlets including news websites, blogs, social media channels and forums.
Traditional PR is notoriously difficult to track and measure, where every piece of Digital PR leaves an online footprint which can be reported on for many metrics including traffic and engagement.
Traditional PR can also come at a higher cost, due to the nature of these platforms having higher overheads such as printing or production, where online channels generally offer PR opportunities at a lower cost, allowing you to spread your budget further.
The beauty of Digital PR is that every piece of content is measurable for a variety of metrics. One of the key aims of digital PR is to get high-quality links back to your chosen webpage. These links can be provided to the media outlets with unique coding to ensure the traffic generated by these links can be specifically tracked.
Web analytics can assess the traffic driven to your website from various online platforms and then the behaviour of these visitors can be analysed to - did they convert? How much did they spend? What did they buy?
All of this tracking can be done using proper analytics such as GA4 (Google Analytics) and other custom tracking tools.
Digital PR is absolutely essential to the success of your SEO. Search engine results are organised by relevance and trust and although there is a lot of work you can do on your website to improve relevance, trust comes from others.
By increasing the amount of high-quality, topics links coming to your website from relevant online media channels, such as industry news sites and blogs, search engines will deem your content useful to searchers and prioritise you in the search results.
Without Digital PR, you are missing an essential part of the puzzle to achieving great SEO.
A Digital PR agency, such as Ideate, is a marketing agency focused specifically on Digital PR work for a range of businesses.
Within our team we have a mixture of creatives, strategists and technical experts which allows us to offer a complete Digital PR service from idea conception to campaign creation, delivery and beyond.
Our Digital PR services include Press Office, Authority Positioning, Resource Led PR, Creative Campaigns, Reactive PR and Product Launches, all of which can work side by side as part of an overarching strategy to achieve enhanced brand awareness, improved SEO and boosted conversions.
As with any type of marketing, Digital PR without a strategy can be risky and wasteful in terms of your budget.
Your Digital PR strategy is the foundations of how your budget will be spent, how your brand will be perceived and how your goals will be achieved,
At Ideate, strategy is at the very start of every Digital PR project we undertake. We think its essential to have the ‘plan of action’ set in stone before designing content or making contact with journalists or channels to ensure we’re making the most of our time and resources and making the right impact with every piece of work we do.
