A Data Analytics Agency
When it comes to data analytics, your business needs support from people who are genuinely passionate about the tools and the data they deliver. As self-confessed ‘data geeks’, we’re a lean team of analytics enthusiasts here at Ideate, driven by implementing and educating useful analytics support to businesses of all types.
Any and every business can be bettered through the use of high-quality web analytics but without the knowledge on how to understand and use them, they’re useless. Our approach focuses on setting up your website to share the optimum amount of data into platforms that can best collect and translate it before then using it to reinform your website strategy.
Not only are we able to work analytics magic for you but we’re here to pass on the knowledge too with our bespoke analytics training sessions.
How can Data Analytics benefit your business?
Analytics can easily feel ‘out of sight, out of mind’ but proper use of data analytics is guaranteed to deliver huge benefits to your business.
By being able to accurately track what is happening on your website, this information can then be used to better understand user experience and customer behaviour, which is the exact type of insight you want to be using to inform changes on your websites, the campaigns you run on other marketing channels and even the promotions you run for your customers.
Data analytics also allows you to accurately report on campaigns from multiple marketing channels and accurately attribute conversions to each channel, allowing you to better place your budget going forward.
Got stakeholders wanting a clear view on what’s working and what’s not? Your analytics can be transformed into a visual display of your marketing’s performance from the first touchpoint to final conversion - what better way to understand your marketing efforts and report on true return on investment.
We use industry-leading tools to take a deep dive into your data and help you make informed business decisions
The epicentre of all web data, Google Suite provides a central hub to monitor and analyse your data, allowing you, or us if you prefer, to make educated decisions on how to enhance and improve your website.
Google Suite comprises of Google Analytics, Tag Manager and Data Studio, which creates a powerful trio of systems that allow you to view data, implement tags and create custom reports, all of which can then be used to review the performance of your website, identify gaps for improvement and monitor uplifts in traffic, sessions and more.
All marketing is better when informed by user behaviour and with tools such as Microsoft Clarity, we’re able to collate accurate user data which can then power future marketing decisions from the way your website operates to paid media campaigns, organic content and more.
User Behaviour Analytics are collected using tools such as heatmaps and session recordings to view how real customers are using your website in real time, allowing you to make a clear strategy for web improvements by identifying what they love and where their frustrations lie.
Collecting data without the ability to report on it and translate what it means is wasted. Tools such as Looker Studio allow us to create custom reports using data from Google Analytics which then gives us a visual way of understanding how your website is performing.
Using this intelligent level of reporting, we can then cultivate data-backed insights about your customers’ behaviour on your website which can then inform potential upgrades to functionality and design.
Are you getting an accurate view of your conversion data? Are you able to use this data to action enhancements on your website? If you’re not currently tracking each and every conversion through your website then you’re missing a key view you should have of how your website performs.
We’re able to audit existing Google Analytic set-ups and review how your conversion tracking is set up, before offering a detailed assessment of how your conversion tracking could be improved and of course, implement the work to get you back on track with monitoring your conversions.
Every business wants to be confident that their website is designed to convert at the highest level possible. Our Conversion Rate Optimisation work is designed to use existing analytics data, sourced through tools such as Google Analytics and Microsoft Clarity to create a plan of how we can improve your current conversion rate and get more sales secured via your website.
We pride ourselves in taking a data-driven approach to improving conversion rate and are passionate in demonstrating the data that has dictated our recommendations.
Do you want to feel more confident in reading and translating your website data? As self-confessed data ‘geeks’, we’re proud to offer bespoke Google Analytics Training packages to business owners and in-house marketing teams wanting to better their knowledge of the Google Analytics platform and how to implement this data into marketing strategies and campaigns.
We’re able to tailor your training sessions to meet the requirements of your team or business, ensuring you get the most out of it and are able to make a tangible difference to your website and marketing going forward.
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Here are some frequently asked questions relating to Data Analytics.
Data Analytics is the information collated from your website and other marketing platforms that provide a numerical measure of performance in terms of visits, time spent on your site, conversions and more. Data Analytics are viewable across various platforms, the superior of all being Google Analytics which provides an epicentre to review and report on your web analytics. This data can also be translated into user behaviour insights which can help to create strategic marketing campaigns that are fuelled by the ways your customers work to increase conversions.
If you’re not using data analytics to inform the marketing strategy for your business, then you’re essentially just stabbing in the dark. Analytics are one of the only factual ways to create an informed strategy for your website and marketing campaigns thanks to them providing a true visual on user behaviour. Data Analytics measure all types of usage on your website which when combined create a picture of how your website is being used, how your marketing campaigns are being received and fundamentally, how conversions are being made. This information is gold for allowing your business to do more of what works.
Data Analytics gives us a true view of what is happening on your website. With this knowledge comes the power to make informed and insightful changes to your website’s design, content and functionality. By building reports from your data analytics and translating these statistics further into user behaviour data, we’re able to take a deep dive into the user journey and understand their usage of the site, any potential pain points and what is truly making them convert. We’re able to use this information to then take away hurdles to conversion and add in more of the functionality and content that is driving sales.
Attribution refers to acknowledging which marketing channel is responsible for a conversion. One of the key bits of information any marketer wants to know is how well their campaign has performed and attribution is a definitive metric that can tell you this. Attribution tracking is about setting up analytical ring fences around your campaigns that can then report on the action taken beyond the point of first viewing a campaign. You can use this attribution tracking to be able to accurately report on which channels are driving the most conversions.
In short, yes we can! We offer an auditing service which enables us to take a deep dive into your existing Google Analytics setup where we will review what you have set up for tracking, whether this is performing accurately, as well as highlighting any gaps in your setup that we can then plug. We’ll audit Google Analytics and Tag Manager to ensure you have a robust end-to-end set up, so no move on your website goes untracked, be it a first visit or final conversion. We document our findings, report them back with a to-do list of improvements which we’re then able to initiate for you.
