For aesthetic and beauty brands, your website needs to look as great as it functions with both aesthetics and functionality working hand in hand. Our experience in developing websites on popular platforms such as Shopify and Wordpress leaves us well placed to design a website that can provide you with everything you need.
From integrating your chosen booking platform to ensuring your services are easy to browse, we can work with you to design your website from scratch. However, if you want to work with what you already have, our auditing service can benchmark what work needs doing to bring your website up to the best possible standard.
If you want to come top of the pack for local recommendations and search terms to do with your business, SEO is the service you need to be focusing on. Search Engine Optimisation focuses on ensuring your website is built in a way favoured by search engines and is filled with content that answers questions your customers will be searching.
Competition amongst beauty businesses is rife but with well implemented SEO, you can ensure your brand comes out on tops for a range of searches which will in turn, convert into bookings and money in your till.
Our SEO services cover auditing, competitor research, technical changes, content creation and ongoing management, so you can enjoy the benefit of SEO for the long term.
From local press to national coverage, the PR possibilities for your beauty business are endless with our help.
We have a ‘think big’ attitude when it comes to digital PR and look beyond the obvious opportunities to help unlock the best possible results for your brand. We’re well connected with journalists and bloggers alike and can quickly activate a PR strategy that will generate positive coverage and publicity for your brand whilst also driving valuable links back from blogs and reputable websites.
Get your business’ name outside of your local area and reap the rewards of a tailored PR strategy.
First impressions may leave you thinking paid search advertising isn’t right for an aesthetics or beauty business looking for local footfall but that’s where you’d be wrong.
From Google Map Listings that ensure your salon is a top recommendation for customers searching for your services nearby to search ads, display ads and even YouTube ads that get your name into the public arena when customers are looking for what you do.
PPC isn’t a one size fits all service and therefore neither is the strategy we can offer you. We tailor our PPC approach to suit your budget and your goals. Depending on what you want to achieve will depend on what we recommend but as your marketing partner, our main aim is to work together throughout.
Beauty is big business on social media and with the right paid advertising, you can benefit from customers not just nearby but throughout the UK.
Platforms like Facebook, Instagram and TikTok are hot spots for salon and clinic recommendations, so with the right content delivered to the right audiences, your business can soon become the talk of the internet.
By identifying your key customers, we can decide the best platforms to spend your budget. We’ll support you with content creation and then do all the hard work of delivering and optimizing your adverts. All you have to do is enjoy the results!
Take your website to the next level. Book a 30-minute audit and strategy call with our experts for real, measurable results!
Get Started!The world of beauty is a competitive industry and if you want to cut through the noise and be the best, you need experts on your side. With experience in web design, PR and paid advertising for aesthetic and beauty brands, we’ve got the knowledge and the experience to help your business boom.
Got goals to be the best in the business? Take your aesthetic or beauty business to the next level with professional marketing support from Ideate. Whether you want to generate more bookings from local customers or take your business national, we’ve got the tools to help you create an action plan that will use your budget effectively and maximise on your goals.
Scaling a brand is rarely possible alone. If you want to take your beauty business to new heights, you need a team of experts on your side. At Ideate, we’ve got the skills and experience of working with aesthetic and beauty brands of all sizes and can transfer this knowledge to help you achieve your wins.
From designing a website that drives bookings to creating PR and advertising campaigns that capture attention and generate interest, we can use a range of our services to hit your goals. With project and ongoing management services available, you can decide the best way to work with us for your goals and budget.
150%
Increase in traffic YOY
SEO
Digital PR
Technical SEO
ARRAN Sense of Scotland
128
DA40+ links generated
SEO
Digital PR
Wish Dental
116%
Increase in website conversion rate
WordPress
Website Design
SEO
Soccer Coach Weekly
150%
Increase in traffic YOY
SEO
PPC
CRO
ICON Projects
150%
WordPress speed score
WordPress
Web Design and Build
Temper
19.1
ROAS with a £2.08 cost per cover
PPC
Mint Finance
XXX
WordPress speed xxx
WordPress
Web Design and Build
